Growth Marketer

Are you an energetic and entrepreneurial marketer bursting with ideas and eager to execute them? Do you enjoy setting up, testing, optimizing campaigns, and seeing the results directly in leads and engagement?
Then we have a spot for you in our marketing team at Paragin Group, a rapidly growing scale-up with 8 international SaaS platforms and 120 colleagues.

What you will do:

As a Growth Marketer, you will be the driver of smart, creative, and measurable campaigns. You will have the freedom to come up with ideas and the space to execute them, whether it's email campaigns, events, launching lead magnets, or other lead-generating activities. You will coordinate these with your colleagues within the marketing team, as well as with other departments such as sales and product.

You will be part of a multidisciplinary marketing team of 4 colleagues: a content marketer, graphic designer, SEO/SEA specialist, and your manager. Together, we work on marketing for all 8 products within the Paragin Group, think of it as an internal agency with plenty of room for ideas and initiative.

Your responsibilities will include:

• Designing, planning, and executing (international) lead generation campaigns.

• Brainstorming and coordinating trade shows, events, user days, and other physical events with customers and partners.

• Segmenting, automating, and optimizing email marketing (via HubSpot).

• A/B testing, experimenting, reporting, and re-optimizing.

• Working with Product teams to identify new marketing opportunities and translate them into concrete actions.

• Collaborating with Sales on highly personalized GTM campaigns.

• Developing and executing other growth hacking ideas to bring our software to the attention of more potential customers.

Who are we looking for?
We are not looking for a beginner, nor a seasoned marketing guru. You have gained some experience, know where your strengths lie, and are now looking to accelerate. You are curious, energetic, and passionate about marketing. You follow trends, are data-driven, enjoy figuring out how to apply new developments concretely, like testing new tools, and are not afraid to make mistakes as long as you learn from them.

You are someone who:

• Has 1-3 years of experience in marketing within a B2B SaaS environment.

• Has HBO-level education (preferably in marketing/communication).

• Feels comfortable with tools like HubSpot, Clay, Asana, and enjoys diving into everything from analytics to AI with pleasure!

• Is entrepreneurial, pragmatic, proactive, and eager to learn.
  
  

Working at Paragin Group:
As a market leader in EdTech SaaS software, we serve many schools, universities, major educational publishers, commercial companies, and governments worldwide. We are a market leader in the Netherlands, but we have significant international ambitions.
Our software applications have a positive impact on the lives of many people every day, allowing them to demonstrate their knowledge and skills, obtain diplomas, apply for jobs, and perform their work with confidence.
We work for well-known names as well as very small organizations, directly and through partners, with a significant positive impact on the world around us.

Our mission is to support lifelong development of knowledge, skills, and competencies through software solutions that enhance learning and professional growth in various sectors, including education, business, and government.

Paragin Group consists of 120 colleagues, spread across 4 locations in the Netherlands, with 8 widely used software products. Our marketing team operates as an internal marketing agency for all these brands. This makes your tasks diverse and challenging, with plenty of room for initiative!

What we offer:

• Employment of at least 32 hours per week.

• Location: Amsterdam Science Park (easily accessible by public transport).

• Comprehensive onboarding process to help you quickly feel at home in our organization and software.

• Impactful work within a growing company where your contribution is valued.

• Competitive compensation, 29 vacation days (based on a 40-hour workweek), expense reimbursement, pension, and bonus scheme.

• Year contract with a quick path to a permanent contract.

• Opportunities for career growth and personal development.

• A culture based on collaboration, trust, and development.

• Our company has more than 15 nationalities, and our working language is English.

• Possibility to work from home (50/50 is our starting point).

• Access to OpenUp to support your mental and emotional well-being for you and your immediate family.

• Regular fun company outings and Friday afternoon drinks.

Excited?

You can apply directly via the link in the article where this vacancy is posted.
The procedure consists a brief introduction (online or at the office in Amsterdam), a first interview, a case study + presentation, and hopefully: an offer!

Only individuals are invited to apply for this vacancy, so no recruiters please.
The right to live and work in the Netherlands is required.